Unit 4 Original blogs and rewrites


The link above will take you to a blog called lemonsforlulu which I located off of the main webpage of The Cincinnati Enquirer. It caught my eye because I didn’t really understand what the title of the blog was referring to and I was interested to know what topic this would be covering.

The face behind the blog

”I’m Tanya, welcome to my blog! I’m here to bring your family around the dinner table. Good food does not have to be complicated! If you have a busy family or if you don’t want to spend hours in the kitchen, you’ve come to the right place! This blog is about no fuss recipes made with fresh ingredients. Simple meals that will put good food on the table fast so you can spend more time with your family! “»

This particular blog focused on what I thought was going to be a recipe for Maple Orange Chicken.  While there was indeed a recipe for this as well as several poorly photographed displays of the chicken when it was finished, it started off with a story about her standing at the kitchen window watching her kids play in the leaves in the yard. This story, while heartwarming and certainly familiar to many people who as children played in the leaves, it didn’t in any way relate to this chicken recipe until she states that this whole episode of watching the kids reminds her of maple syrup and thus the connection to the recipe is established and the actual directions follow.

While the writing itself is not bad, I am confused by several aspects of this blog.  First of all…what is the “lemonsforlulu” about when the writer’s name is Tonya?  When you are photographing food for any publication, it must be of exceptional quality or it simply makes the food look less than appetizing.  If this blog is supposed to be about recipes as her biographical statement reads, then I think the food itself should “lead” the blog.  If she wishes to make it a habit to provide a short personal vignette of some sort that is related in some way to the recipe, that’s fine.  But beginning with the story and interspersing it throughout the recipe section is confusing to me.

As I said, the writing itself is acceptable but it simply needs to be reordered to first begin with the recipe and then close with a personal story if you wish that somehow  relates to the particular recipe.


Maple Orange Chicken Recipe

Prep Time: 5 minutes

Yield: 4


  • 1 whole chicken-cut
  • 2 teaspoons salt
  • 2 teaspoons paprika
  • ½ teaspoon pepper
  • 2 cloves garlic, minced
  • 1 cup Dr. Pepper
  • ½ cup ketchup
  • 1 tablespoons brown sugar
  • 3 tablespoons cider vinegar
  • 2 tablespoon maple syrup
  • 2 whole oranges, sliced
  • Instructions.Sprinkle seasoning and garlic over chicken pieces. Place chicken in a slow cooker.Whisk together cola, ketchup, brown sugar, vinegar and maple syrup. Pour over chicken. Place orange slices on chicken and around chicken.Cook on high for 5 hours or until done. Serve chicken with juices

On the personal side:

Is there anything less rewarding than jumping into a pile of leaves?  I was watching my kids and their friends as they played in the leaves in the backyard.  They worked so hard raking up every single leaf in the yard.  At first they raked with zeal.  The anticipation of the big jump was dangling in front of them like the proverbial carrot.  You remember jumping into leaf piles?  There was always this ideal notion that the leaf pile would be soft and downy and would cradle you like a baby’s swaddling blanket.

You would finally get your leaf pile high and fluff it up just so.  You run and dive into leaves only to hit the cold, hard ground.  Total let down.  You and your friends would pick yourself up, brush out the leaves that are now sticking in your hair (and more if you are wearing fleece), grab your rake and start all over.  Each time the leaf pile would look a tad bit less inviting.  The pile would get smaller and smaller and look much less fluffy.  By the third jump you begin to detest that rake and decide to play something new.  You leave mom and dad to rake up what is left of your fun.

Autumn makes me think not only of leaf piles and vibrant colors, but of maple syrup.  To me, maple syrup is warm and cozy.  It reminds me of big breakfasts in my flannel pajamas.  While I normally enjoy maple syrup on something sweet like pancakes or French toast, it can make savory dishes stand out.  This is why I selected this maple orange chicken recipe for today’s post.  The chicken is slow cooked in a sweet and savory maple sauce that is enhanced by the fresh oranges and their juice.  This orange chicken recipe tastes rich and delicious and is so easy to throw together.  Much easier than any leaf pile!


I searched for blogs on business and found this one that indicated it was a blog concerning business cards. I found this interesting especially on a site that is called crazyforcrust.

The first line of the blog reads “I know it’s not sugar, but humor me, mmkay? I just did a ton of research and made my first business cards so I thought I’d share the knowledge! If you need business cards, you’ll want to read my 5 Tips for Blogging Business Cards!” The site is busy with a very female oriented color scheme and lots of pictures of delicacies. In the middle of all of that are her 5 tips for the business cards. While I applaud her wanting to share her experience and her expertise with others in the hopes of helping them, I think there may have been a better approach.

Apparently according to this particular blog, “blogging conference season” is upon us and this author wanted to have business cards to take with her to the conferences to share them with other attendees. While I think some of the tips that she provides may be very useful and offered from a voice of experience, her tone and choice of words I found to be overwhelming for something I would consider to be relatively straightforward. A business card should be a reflection of the occupation you have and should present the necessary information so that a contact can be made at a future point. I felt as though parts of this blog felt like putting the finishing touches on a recipe and went into more detail than was necessary.

Her premise is that even though you are a blogger, there are times when a business card is a valuable commodity in reaching out to others. I’m still confused at this point if she is a blogger first and loves to bake, or a baker first who loves to tell folks about what she bakes….oh and by the way….let me share my recently gained expertise on how to create the perfect business card.

If I were to rewrite this, I would first acknowledge that today’s post may be a bit different from what you are used to reading at this site (recipes). The reason being, with the upcoming conventions, it is important that people be able to create contacts and have information on how to reach folks after the conference has ended. A business card is the perfect solution. Here are some things I researched about business cards and I share them with you in the hopes that you may find this useful as well.

  1.  Designs for business cards and where to find them
  2. Etiquette for business cards and where to find this information
  3. Printers of business cards and where to find them
  4. Pricing of business cards and where you can find the best deal
  5. New advances in technology that can be used on business cards.

Each section should be stated in a directional manner as opposed to prose. State the steps involved to accomplish the particular part of creating a successful business card. In this manner you have accomplished two things. You’ve actually given people good advice on how to do something that may be of interest and help to them. You’ve explained why the blog this day is different from what one may be accustomed to seeing at this location. I think both of these will create a sense of respect for your site; you are sharing expertise that you think may be of help to others.

Action Plan

Action plan for effective and professional email communications 


  • Who needs to receive this message primarily?
  • Who needs to receive the message secondarily as a CC?


  • What action do I require on the part of recipient?
  • What specifics do I need to include so they are fully informed?


  • Why is email the best avenue to exchange information?


  • Do I have the correct email address in order that the message can be properly sent?


  • What timeframe exists for response?
  • Is the email I’m sending being sent in a timely fashion?

All email correspondence should

  • Be concise and to the point.
  • Clearly indicate what action (if any) that you are expecting: What do I need the recipient to do?  Why am I sending this email in the first place?
  • Include necessary people who may be involved but not necessarily have an action item to complete.
  • Use excellent and appropriate sentence structure, grammar and spelling.
  • Include addressing recipients professionally.  “Dear Dr. Jones” as opposed to “Hi Joe!”
  • Do not employ “cute” fonts, sizes, colors, and background colors.  All are distracting.
  • Do not “embarrass” someone if they have not responded to you.  A simple “did you get my message” is more polite than resending a previously sent email with a terse “did you get this!!”  This is especially true if more than one recipient is included.  If they respond they did not receive the message, it can always be resent.
  • Recognize that just because you hit “send” does not automatically mean that the exchange is going to happen in a timeframe you expect.  This is a two-way conversation.
  • Respond as efficiently as possible OR send a note to explain why there may be a delay.

Posting on Facebook, Tweeting, or texting would not adhere to many of the items outlined above. Each of these is a completely different medium and should follow the directives of professionalism for that application. For example, on Twitter one MUST be concise; you have so little room to make your message understood. So it is not likely you can be overly verbose even if you wanted to. For Facebook, I believe the rules of professionalism would include tone and content and appropriateness of the message you are posting and who you are posting it to. On Facebook, everyone just about sees everything so I would think professional exchanges on Facebook need to be just that…professional in every way.

Texting by nature seems to me to be very relaxed and social. People text about every little thing, it seems. If texting is a formal way of communicating for a particular business, then messages need to be concise and clear. You need to be available to receive return texts, i.e. don’t turn your phone off. I think there is a distinct difference between email and these other mediums but I think no matter which is being employed, all must be professional in every way when being used for business communications.

Use of 4 C’s at the University of Cincinnati College of Medicine

Social Media Sites Used:

Facebook: http://www.facebook.com/UCMedicine

Twitter: https://twitter.com/UCHealthNews

LinkedIn: http://www.linkedin.com/in/uchealthnews

Cognize: “A firm should first recognize and understand its social media landscape, using the honeycomb framework” (Kietzmann). I believe the University as a whole and the College of Medicine specifically is doing a good job of recognizing and understanding its social media landscape. With the rework of its website and in roads made into social media, UCCOM is being effectively put “out there” to create interest, distribute information, and to let its identity be recognized as the esteemed institution that it is.

Congruity: “A firm needs to develop strategies that are congruent with, or suited to, different social media functionalities and the goals of the firm” (Kietzmann). I believe that the UCCOM is extending resources in this direction as they realize the importance of social media and its ability to reach many, many interested persons and perhaps future supporters (monetary) of the College. It is also the means by which they can let the world know of the good work that is being done right here in Cincinnati.

Curate: “A firm must act as a curator of social media interactions and content.” This involves developing a clear understanding of how often and when a firm should chime into conversations on a social media platform and who will represent the firm online” (Kietzmann). I am not sure of how this is done at UCCOM, but my guess is that there are personnel specifically charged with doing this. Perhaps the public relations department has been charged with oversight of this particular component.

Chase: “Firms must scan their environments in order to understand the velocity of conversations and other information flows that could affect current or future position in the market” (Kietzmann). As I don’t think that conversations are the main goal of UCCOM’s use of social media, I’m not sure how monitoring of conversations would provide gain for them. I know that academia is competitive and the demand for scarce resources is intense, but I’m not sure how social media would be a useful or effective resource in this particular case.

 Works Cited:

 Kietzmann, Jan H. et al. “Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media.” Business Horizons 54 (2011): 241-251. ScienceDirect. Web. 9 Oct. 2014.

Honeycomb Analysis of the University of Cincinnati College of Medicine

The institution that I have chosen to comment on is the University of Cincinnati College of Medicine (UCCOM) where I am presently employed and plan to remain so until my retirement within the next 5 years.

Recently the College of Medicine has spent a great deal of resources to update their presence on the web. Their webpage has been reworked to better represent who they are to all interested parties. In addition, links to social media have been included and are used widely for a variety of purposes.

Using the Honeycomb method as outlined by Kietzmann, I will explore the use of social media by the UC College of Medicine.

Social Media Sites Used:

Facebook: www.facebook.com/UCMedicine

Twitter: https://twitter.com/UCHealthNews

LinkedIn: www.linkedin.com/in/uchealthnews

Identity: “Represents the extent to which users reveal their identities in a social media setting” (Kietzmann). UCCOM’s identify as an esteemed institution is proudly and clearly revealed in their use of social media. For example, on their Facebook page, the about section reads, “Established in 1819 the UC College of Medicine has a distinguished reputation for training prominent health professionals and conducting leading research” (Link: www.facebook.com/UCMedicine). Postings that are put out by UCCOM on Facebook are consisted with this statement. For example, in a July 14, 2014 Facebook post, UCCOM shares that one of their faculty members will be part of an important medical forum on pain management. Screenshot (1)

Conversations: “The extent to which users communicate with other users in a social media setting” (Kietzmann). This would be considered low in the case of UCCOM. On the whole there are not a significant number of either comments on Facebook or retweets on Twitter. The nature of what is shared on social by UCCOM is more informational in nature as opposed to creating a conversation.

Sharing: “Represents the extent to which users exchange, distribute, and receive content” (Kietzmann). Social media in this instance is excellent in its ability to not only distribute information but also allow ease of reception by interested parties. As an employee I see information being distributed all of the time. This, however, is not an effective method for user exchange.

Presence: “Represents the extent to which users can know if others users are accessible” (Kietzmann). On popular social media sites such as Facebook and Twitter, the number of followers as well as their names are clearly shown which would indicate a presence. Linked In would be considered the more professional platform for user connection and interaction.

Relationships: “The extent to which users can be related to other users” (Kietzmann). As with the other components discussed above, the UCCOM social media platform really does not support relationships so to speak with users and themselves. Linked In, however, would allow for those in the medical community to reach out to one another and to find common ground.

Reputation: “The extent to which users can identify the standing of others, including themselves, in a social media setting” (Kietzmann). The social media platforms used by UCCOM do not strongly allow for the ability of users being able to identify the standing of other users. There are some specific groups within the College of Medicine that may communicate on social media and allow for this but do so outside of the UCCOM designated platforms.

Groups: “Represent the extent to which users can form communities and sub- communities” (Kietzmann). Although not specifically in regards to the UCCOM social media platforms, groups can form communities and sub communities but do so in ways that are outside the public Facebook, Twitter or Linked In sites for the College. Students and subgroups of students do relate and form connections but do so in ways that are specific to them. For example, there may be a Facebook page specifically for use by first year medical students but would be private for their use only.

Medicine is a very old profession and especially medicine in the City of Cincinnati where the College of Medicine was established many, many years ago. This is a source of pride for the UCCOM, and they do a great job of promoting and informing on their sites but not so much as a method of communication. For interested persons, social media contact with the UCCOM will provide information they may be interested in, but not necessarily allow for conversation or communication between themselves, others and the College itself. I think this is simply the nature of the beast so to speak. Within the College, the students are as well connected as any group, but as mentioned above, this is their private method of connecting and is not reflected on the College’s public sites.

 Works Cited:

 Kietzmann, Jan H. et al. “Social Media? Get Serious! Understanding the Functional Building Blocks of Social Media.” Business Horizons 54 (2011): 241-251. ScienceDirect. Web. 9 Oct. 2014.

Social Media and Your Profession

My chosen profession when I graduate with my Bachelor’s Degree will be the same as what I currently do.  I am the Director of the Standardized Patient Program at the University of Cincinnati College of Medicine.  Although there are standardized patient programs in every medical school in the United States and basically around the world, the work that we do is not widely known or understood.  The organization that serves as the basis for the collegial exchange of ideas and methods for all those involved in SP work is the Association of Standardized Patient Educators(ASPE).  This organization, based in the United States, provides methods of communication of its members, sponsors the annual conference meeting which is widely attended, and promotes research and scholarly pursuit regarding SP methodology.

The formation of a national association of SP educators began back in the 1990’s and has continued to grow each year.  With the changes in technology abounding, ASPE has made use of social media to reach out to its members and other interested persons in the dissemination of information regarding standardized patients as well as being able to create a forum where ideas can be shared.  ASPE currently uses Facebook, Twitter, LinkedIn and Scoop.IT! to reach out to the world and to create interest and discussion about all things SP.

Facebook is used as a way for those who “like” ASPE to share interesting stories of simulation activities in their Centers or simply to post items, photos or videos of interest.  Facebook is also used to promote the annual conference,

At the last conference which was held in Indianapolis in June, Twitter users were abounding as they shared items in real time about happenings at the conference.  Tweets came out about a particular session that was popular, about where folks might want to go and eat dinner and came in handy during the tornado warning that happened on the second day of the conference.

LinkedIn appears to be used more as a vehicle by which job opportunities can be shared.

One final platform is Scoop. It! which appears to be more of an educational/SP methodology sharing point where current methods or ideas can be shared.

Due to the nature of the work that is done by standardized patient educators, my thought is that each of these platforms serves a specific role and all would be effective both individually and collectively to spread the work and add to the body of knowledge of SP methodology.